SEO optimization is a fundamental strategy to guarantee the success of your e-commerce. To achieve a good position in search engines, it...

CPA stands for "Cost Per Action" and is an efficient way to measure the success of your marketing campaigns. Rather than measuring...

Experience marketing is a marketing approach that focuses on creating an emotional and memorable connection between the brand and the...

Although the precept is similar to that of mathematics, a technological algorithm performs automated actions by receiving input values...

Want to dive headfirst into Marketing? Discover the 15 best books to get started! “Why reading is what? Fundamental!” A good book is...

Storytelling: What is it and how to help your content People for many years have been and continue to be moved by stories, but only by...

What is Color Psychology? Discover the meaning of each color! Did you know that a simple color can change your sales? Sometimes, your...

Have you ever heard of the term Product Placement? What is it for? No?! Well, know that you may be missing a great opportunity to apply...

The acronyms B2B and B2C are very well known and business models, but do you really understand what they mean? They have different...

Innovating is always an excellent alternative, especially when the subject is professional. Marketing brings with it numerous solutions...

In recent years, the term LGPD emerged and automatically many companies ended up having doubts and, even today, they do not know exactly...

The power to convince your audience through publications of written content is a feature that every brand would like to have, isn't it?...

Building a good relationship between the public and the company is essential to make your brand leverage in the market, being something...

It is a fact that within Marketing, there are several approaches aimed at achieving good performance to reach and impact the target...

The hashtag is used all over the world, a very common expression among social media users. It is responsible for categorizing content...

In the past, when we talked about marketing, it was common that only large corporations could develop many strategies within this area of...

No matter how well-known a brand is, the consumer today is looking for a complete and most comfortable experience possible, that is, it...

Without a doubt, digital commerce has been growing more and more, due to its practicality and ease of purchase, where the consumer...

Certainly, at some point, companies are looking to improve their performance, whether they are large, medium or small. With that in mind,...

The truth is that there is no cake recipe, website and landing page are different tools and are not capable of replacing each other's...