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Storytelling: What is it and how to help your content

People for many years have been and continue to be moved by stories, but only by those that can move, engage and retain attention. In this way, the act of telling a story goes beyond a lucid activity, it is capable of expanding the imagination and awakening in someone an experience of interaction. Curious? Check out in this post what storytelling in Marketing is and how it can help you create content.

After all, what is Storytelling?

In all of human history, the brain has never had to process and digest as much information as it does today. And, in the midst of everything that has been happening, it is important to devise ways to stand out. And storytelling came for exactly that, a powerful content strategy, which has the power to humanize brands, and best of all, generate identification. In other words, it is the art of storytelling. However, it is not said about telling a simple story, or a “make-believe”. It is something that becomes part of the life trajectory and that, in some way, can promote an emotional connection with those who are on the other side of the screen, allowing the delivered content to become more relevant and interesting.

In this way, this storytelling strategy can be done by those who created the brand or by someone who collaborates in the company, and with that, the brand journey can be presented, a routine cut, a context referring to some opinion and criticism, some specific fact that happened and generated some consequence, being it good or bad, and telling the customers' experiences with the products and services.

Today, with so much competition, brands need to create real stories that come to connect, so that, in the long term, the brand image is built with trust and honesty. Undoubtedly, storytelling is the most efficient way to generate connection and interactivity with the community, and the most viable way to humanize the profile of a market, which is why large companies have already adopted this strategy, and its use is essential. So how should it be used then? Its use serves to present the brand, to announce an important change in a project, contributing to reaffirm and reinforce the brand's values, and to add value to what the company has in the market.

How to help your content and make an efficient storytelling?

Now that you understand what storytelling is and how it is used to humanize the brand, it became easier to understand how this strategy is viable and how much it can help in the creation of your content. Using this powerful tool can greatly contribute to digital business, as it is capable of generating knowledge, contextualizing, making projections, engaging, establishing value, connection and engagement, as well as changing perceptions.

Somehow, the act of telling a story makes whoever is reading or listening to be able to assimilate the data provided in an easier way, that is, it contributes to people retaining a greater and in-depth knowledge of the proposed subject in a short time. time, promoting satisfaction. Through contextualization, it is possible to have less resistance and create a situation in which the audience has their full attention and is fully focused on the message being transmitted, in this way, each person can project themselves in the story, generating identification.

When a story is told, people become more involved, they dedicate their time and show greater interest and intimacy. Consequently, the establishment of a value is generated for the brand and it becomes a reference within its niche.

Creating effective storytelling

First, before creating a storytelling, keep in mind what relationship you want to have with your customers, how best you can help them, what kind of message you want to convey and how it can impact people's lives. Having these questions, it becomes easier to establish a well-told story that will generate connections, identifications for your brand and the best, arouse emotions. Let's get to practice:

Have a message to get across: Why are you telling this story? It must have meaning, be transformative and provide feelings.

Structure your message: Before you start writing, write down topics. This helps to guide your writing and follow a logical order.

Contextualize: Don't let your audience read your story and get lost in the narrative. So, know how to contextualize the events in a clear and objective way.

Use a consistent tone of voice: To be able to generate identification with your audience, write the story in a tone of voice that is consistent with your audience.

Be authentic: You don't have to follow ready-made formulas to be able to tell your story, just be authentic and true with what you're delivering to your audience.

When storytelling is well structured and organized, the brand can guarantee great results, its content becomes more interesting, impactful, and its audience feels more comfortable in being able to consume the products and services. Be sure to use this strategy!


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