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What is Color Psychology?

What is Color Psychology? Discover the meaning of each color!

Did you know that a simple color can change your sales? Sometimes, your product may not be doing so well, because of the visual identity, because its color does not please the public, it brings an image contrary to what you want. But what are we talking about? This is Color Psychology!

To explain it better, Color Psychology is nothing more than a STUDY that seeks to understand how humans relate to colors, what effects each color generates on people. This involves feelings, changes in emotions, creating desires, and so on.


In today's times, it doesn't matter if you have the best product on the market, you must know how to sell, there are even surveys that show that 93% of consumers consider visual appearance when making a purchase decision. That is, if the appearance of the product does not please, they often give up buying and this happens for a number of factors.


Let's take the example of the internet. A page that contains colors, images, infographics and information will be much better absorbed than a page that has only texts and texts. That's because it draws attention, the human being catches the eye at the time and will remember. For example, when we look at Facebook, we all know that it is blue, it was marked and there is even an explanation of why Mark Zuckerberg chose this color, he is colorblind and for him, this is a richer color.


To better understand, let's go to the example of how some colors behave in front of the public, check it out:


Blue color: the blue color is a very common color, seen in large companies and even in social networks. It brings a sense of confidence, leadership and success, and if done well, it can bring a sense of freshness and purity as well. It is linked to stability, peace, tranquility, balance, cleanliness and faith.


Yellow color: the yellow color refers a lot to creativity, when you see the color, a huge interest awakens in you. It is an extremely cheerful color, which is used to attract attention, you can easily see this color in sponsored ads, in food establishments, among others. In addition, yellow conveys optimism, confidence, knowledge and wisdom, making a good impression most of the time. But be careful, because if used in the wrong way, it can reflect danger, illness, envy or greed.


Red color: red mainly refers to two things: hunger and passion, two very different areas that can easily be worked together. In large food establishments, you will find red always very present, it attracts the attention of those who see it. In addition, it is widely used in retail, stimulating the action of consumers, it is a great move to attract impulsive people, it is a color that really calls.


Gray color: gray is a neutral color, after all, it combines black and white. Most of the time, it is used by companies that are in the technology area, because when seen, it gives a feeling of formality and modernity, as well as solidity. When combined with other colors, it can cause different sensations. For example: insecurity (gray with pink, yellow, brown and white), hostility (gray, black and brown), modesty (gray, pink, brown and white), among others. It is important to know how to combine so as not to cause negative reactions.


Black color: elegance, luxury, wealth, greed. Those are the words that best describe black. As much as they think that this is a color that refers to mourning, in fact, it makes a good impression most of the time, it is widely used by high-end companies that sell high-end jewelry or brands. In addition, using this color in ads or websites with other colors draws a lot of attention.


Green color: green is often linked to nature, however, it goes far beyond that. The color conveys harmony, health, balance and freshness, it gives a good feeling, you can find this color in several hospitals and medical clinics, for example. It can pass calm, tranquility, renewal and youth when properly used.


White color: peace, that's the word that describes the color white. When we think of it, we immediately think of something light, pure, neutral. It refers to wisdom, future, works as a canvas on which we can combine with countless other colors. It is widely used in logos or websites, to be something more neutral and not directly influence the consumer's mind.


Orange: A cheerful, confident and even friendly color, this is orange. It is a color used to arouse feelings and impulses in people, it is widely used in campaigns to draw attention, especially when making a call-to-action.


Purple color: creativity, imagination and intelligence, these are the three words that define the color purple. It is a color that is easily used in party announcements and even club signs, awakening joy. In addition, it has a strong connection with beauty and is found in many products in the area. In its lighter versions, such as lilac, it conveys delicacy and care, being widely used in the spa and aesthetic areas.


Pink color: when we think of pink, we remember a lot of the feminine universe, right? It is a delicate, sweet color, conveys care and delicacy. When used in its darkest tone, pink conveys love, romanticism and even sensuality. In its most “vibrant” version, it is widely used to draw attention, you can easily see the color in food and candy stores. In addition, the color refers to childhood, innocence and purity.


Brown color: when do you think of nature? You think green and BROWN, right? The brown color conveys different emotions, most of the time, they can be associated with nature and safety. It is widely used in organic products, as it brings an air of rustic and stability, gourmet companies, emporiums and furniture stores like to use this color a lot, bringing confidence and elegance.


Choose the colors well depending on your audience and what you want to convey, whether it's a product, an ad, your website's visual identity and so on, it's important to study well beforehand. Change the impression people have about your business, give good feelings, use color psychology for life!

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