Want to dive headfirst into Marketing? Discover the 15 best books to get started!
“Why reading is what? Fundamental!” A good book is capable of bringing an infinity of emotions and knowledge… from love to hate, from technical to emotional knowledge, from words to images. This is a power that only such bounds filled with the greatest knowledge can bring! And marketing would be no different, it's still here that we've separated the 15 best titles of recent times. It has for all styles and tastes, and just a beast!
The long tail
This one is classic, but so classic that the name ended up becoming a marketing term. The author, Chris Anderson, was the one who explored the topic by discovering how niche markets and their sales worked, thanks to their fragmentation. Excellent for those of small businesses, or with more specific segments, The Long Tail is as essential as supply and demand.
The Turning Point
Every year there is always a product that turns the ball around. Or more than one. But who decides that? Or the audience that suddenly creates something that will become a giant trend that consumes everything? What is the turning point? That's the theme of the book. Believe me: just one right stimulus is enough for a product to catch fire and turn the new ball of time. And this is a complex study between marketers and entrepreneurs, because it doesn't always work. What is the difference between what goes wrong and what goes right? That's Malcolm Gladwell's big argument.
Knockout
Rest assured this is not the Rocky Balboa story book! While many older books might end up clinging to the theory of television, newspaper, print and that slightly dated story, this title has the advantage that it was already designed for the digital invasion of the 21st century. Gary Vaynerchuk thinks about how to get out of interruption to interaction, going through analysis and a context of the main networks used. These are pages rich in information on how marketing became digital!
Everybody Writes
Everyone is capable of writing posts for social media. You must keep this in mind. Anyone who starts an account, in any media, can post, and even arrest anyone. But the question is: is everyone capable of writing well, winning over the audience, closing sales and retaining the audience on the page? The answer is no. Standing out in content is one of the main ways to be an authority in the digital world today, and Ann Handley's premise is to help you simplify the way you do it.
Don't Make Me Think - Updated
Except that we propose you to think a lot about the reading of this masterpiece. Steve Krug is one of those masters who needs to be heard if you want to improve the customer experience, and you don't need to be a designer or customer service to think about it. Did you know that a mini flaw in an excellent product can turn it into a resounding and colossal failure? Yes, simple as that. Krug's book is full of good humor and practicality, in addition to being updated for our digital and mobile reality. Full plate for marketers!
The purple cow
If you saw a purple cow it would definitely be on your head, wouldn't it? After all, she would be unique, different, rare and special. That's the point: your company needs to be a purple cow too. The market is flooded with products, services, people, businesses. It's getting almost saturated, and if you don't find your differential… stay behind. An essential book, where the genius Seth Godin talks about the strategies needed to make a business find differentials and strategies that arouse desire.
The Blue Ocean Strategy
This book proposes a “different baroque” strategy compared to other marketers, but just as effective. Kim and Mauborgne's book uses a simple analogy with the seas to explain how to win the market. The traditional market, full of companies vying for attention and fighting to win over the public, is the red and bloody sea, full of sharks vying for potential prey. And how not to get hurt in that? Simple: creating your own market, a calm blue sea, where there are no intrinsic risks.
Behind the scenes at Disney
This reading seems unorthodox, but I swear it's just as important as the others! The empire created by Walt Disney is simply one of the greatest success stories in history. Everything that is placed in the titan's hands turns to gold, and her ability to delight visitors in her various parks, providing a magical experience and always wanting more, is certainly enviable! And all this thanks to what? You got it right: very powerful marketing. Tom Connellan's book helps break down some of the company's biggest hits for you to apply.
Contagion – why do things catch?
Surely you've asked yourself this question, haven't you? According to Jonah Berger, there are 5 “basic” ingredients to the go-go viral cake recipe: emotion, social currency, triggers, stories, practical and audience value. Simple? Not quite. The secret science of broadcasting needs to be well implemented for successful marketing, and of course not wide open. Impossible? None of that!
Storytelling: Learn to Tell Stories From Steve Jobs, Pope Francis, Churchill and Other Legends of Leadership
How to sell a product? A service? How do you influence someone that she needs something that you know she doesn't really need that much? The easiest answer is the practice of storytelling: the art of telling a good story that delights the audience. A good text that engages has, above all, the gift of involving in a narrative. Think of a Coca-Cola commercial: what does it sell? The experience involved. The story, the characters, a touching moment. The product is just an adjunct. This is true storytelling, an art expert Carmine Gallo has been teaching leaders for years.
The 22 Consecrated Laws of Marketing
Basic for any beginning marketer, the work of Trout and Reis talks about such laws that cannot be broken or twisted when it comes to any campaign or action. They are the guide to all success, and treating them as sovereign is essential for those who seek to be even better!
Killing Marketing
Down with the current marketing system!
Calm down, this is what you should think about to create a new, more efficient and profitable way, according to Rose and Pulizzi. After all, who doesn't risk, doesn't snack, right? According to them, the big winners are those who free themselves from old ties and manage to see ways to create innovative and killer methods. And all this being original!
The Logic of Consumption
Have you ever stopped to think why you want those new blouses so much, when the closet is full of ones you haven't even used? Or the reason you want a new car so much, when you just changed yours? You are invited to understand how marketing and neuroscience, a field also known as neuromarketing, are able to influence our decisions. In the title, Martin Lindstrom explains exactly what goes on in our little heads, and what to do to influence someone. Hello, any interested marketers?
Confessions of an Advertiser
Do you know when you stop everything to hear the advice of someone older and wiser, because you know that it will add a lot to your life? Look at this book by David Ogilvy like that. Considered one of the most successful advertisers of recent times, he talks about several very important issues, from friendship with others in the sector, to the mindset of the consumer.
Marketing 4.0
And to close with a golden key, the one that is loved by many. Philip Kotler is already famous for his previous books, where he covered the Marketing 1.0, 2.0 and 3.0 journeys, but the time has come to team up with two more experts, Kartajaya and Setiawan to be able to explain in depth the complexity that the digital world has brought. Not only changing the world, but also the way we interact and consume, and consequently, the world of marketing. That basic, bedside reading that provides an accurate overview of every moment.
There's a book huh? Marketing evolves every day, and these masters are just a few that we can cite as base reading for its evolution. You can write down on the list those that caught your attention the most!