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What are CPA's and why you should start using them right now

CPA stands for "Cost Per Action" and is an efficient way to measure the success of your marketing campaigns. Rather than measuring...

How experience marketing can positively impact your brand

Experience marketing is a marketing approach that focuses on creating an emotional and memorable connection between the brand and the...

B2B and B2C: What They Are, Differences and Examples

The acronyms B2B and B2C are very well known and business models, but do you really understand what they mean? They have different...

After all, what is omnichannel?

No matter how well-known a brand is, the consumer today is looking for a complete and most comfortable experience possible, that is, it...

6 Pillars of a Successful Black Friday

We know that for many entrepreneurs Black Friday starts 90 days early, but what if it's suddenly your first Black Friday? Do you know...

Sales Techniques to Win Customers

How difficult it is to sell, don't you think? It is necessary to attract the potential customer, present the product to him, convince him...

Sales Funnel For Your Online Store Sell More

Have you ever heard of an e-commerce sales funnel? This tool helps to understand the user's purchase journey and makes it easier for him...