Did you know that the first blog was created by a Brazilian? Yes, we are pioneers in this matter.
Claudio Pinhanez created a website called “Open Diary” in 1994, he talked about travel, movies and everything he considered relevant. And this was the first blog on the internet.
And since then, several similar versions have emerged. In fact, in the 2000s there was a “boom” in blogs that became the diaries of many teenagers.
But it didn't take long for them to have other goals, people started to use them to spread their work routine and news about their area of expertise.
And in parallel with this more professional usability of blogs, bloggers emerged. Women started to use this tool as a portal to talk about various issues in the female world and lifestyle.
So far we have already found two aspects of blogs, the professional and the personal. And by the time they were successful, YouTube was emerging, as was Orkut and Facebook.
And as quickly as they became popular, blogs gave way to social media. The era of Orkut, Facebook, YouTube, Instagram and others began. And by no means does that mean blogs are gone.
Many people used both, as social media was still on its way to popularization. So both companies and bloggers were used.
But are blogs dead?
A quick Google search will confirm that blogs are dead. But did they really die? Since 2008 there were already articles saying that blogs would come to an end and were media with no future.
However, we are in the year 2021, and there are still several blogs. This site you are reading this text on is also a blog. So how can we say they died or ceased to exist?
The truth is that we can't, blogs may have lost popularity, but they have reinvented themselves and taken other positions in the digital environment. And as we had mentioned, it was widely used by companies and bloggers.
Most bloggers stopped using blogs, giving more prominence to Instagram and YouTube as main channels. However, companies still make great use of blogs.
An institutional website along with a company blog is a great marketing strategy that many use today.
Is it still worth having a blog?
It's definitely still worth creating and nurturing blogs. Even today, they are used in marketing strategies as an attraction and engagement tool.
And when blogs came up with the idea of allowing anyone to produce content, there was a boom in publications. And because of this popularization, many companies started to follow this trend without using strategies.
And this practice has resulted in no results, giving blogs a bad name. But the results can be seen by companies that create quality content and help their audience.
Through this tool it is possible to attract visitors through Google's organic traffic, build authority, credibility, achieve goals and become a reference on the subject.
We don't expect you to just believe what we have to say, so we've brought you data to illustrate the above statements.
According to Content Trends 2017, content marketing guarantees 2.2 times more visits and 3.2 times more leads for companies that start to apply it.
In addition, a survey conducted by SEO Trends in 2017 states that those who use content marketing achieve growth between 41%, 90% and even over 100%. And that sure is a lot.
Blog Benefits
Now that we've demystified this story that blogs are no longer worthwhile and have died, we can list all the benefits it brings to a company.
Through blogs it is possible to engage the public and create a connection with them, this occurs when we solve their problem and the public starts to sympathize with the brand. This is the first step towards a trusting relationship.
And in addition to this trust, they can improve the brand's authority, with published content it is possible to show that your company understands the subject and knows what it is talking about. And in this regard, it is important to work on content marketing, as credibility and authority also depend on ranking on Google.
It also facilitates the sales process, helping to qualify leads, who arrive at the sales funnel a little more informed and mature. This qualification ends up helping to close sales in the future.
To start a blog for your company you need to have a strategy, it won't do any good to simply create content wildly without direction. This is going to be a waste of time and energy.
If you really want results with blogs, have a strategy, plan and apply what is necessary for good content and good ranking.